The plan -- week 3

My learning goals for this week include the following:

Read: 

• "The Origins of Social Media" in The New Influencer
• "The Death of Segmentation" 
• "Making the Transition to the Social Web" in Marketing to the Social Web

Watch:

• "The Moment When Social Media Became News" with James Surowiecki
• TED talk regarding "How to Get Your Ideas Spread"... I love TED talks, so looking forward to this!

Listen:

• "Gil Frisbie and Frank Acito of Indiana University: The Long Tail"
• "The Point of Twitter" from NPR