Three brands using Vine well

Vine is the nation's newest social media darling, owned by Twitter and released in January 2013.  The framework is a 6-second looping video.  Here's a short compilation of videos I find successful from a product marketing/messaging standpoint: 

RollingStone uses Vine to give a preview of their upcoming issues in what's quickly come to be an anticipated monthly social-media tradition!  

The teaser:

The reveal:

Another teaser:

And another:


Gap using Vine to establish credibility in denim -- video shows the brand logo evolving over period of 40 years

Cafe Moka filmed how they make a latte; the video is mesmerizing and entices me to stop in during my next trip to Virginia Beach